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Become a "Fitness Lifestyle Coach"
Fitness Lifestyle Coaching is life coaching for fitness professionals
and the missing link between a client and total success!
Program Title: Fitness Lifestyle Coach
Prerequisites: One of the following - National personal trainer certification, group exercise certification, associates (or higher).Take this fast quiz to see how well you understand your clients' motivational strategies and personal goals.
 Study Format: Home study, Self-paced program using Textbook, CD-ROM manual/Course outline & Audio CDs
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Program Overview: Comprehensive course including coaching concepts, motivational strategies, scope of practice, list of assessment tools and techniques and business models for fitness coaching
Intended for: Individuals who have a fitness background and desire to expand their career options within the fitness and wellness industry
Course Objective: To provide the experienced fitness, wellness, psychology or coaching professional with all the needed tools to facilitate effective fitness coaching and increase revenue with included business model
Program Includes: 3Discs and textbook - Comprehensive textbook (Fitness Lifestyle Coaching by James Gavin, PhD)
5 1.5 hour Live Webinar sessions to go over all aspects of the manual and the industry.
Disc #1 - Manual/Course Outline on CD-Rom (easily printable)
Disc # 2 Interactive CD-Rom containing Matching Activities & Personal Styles (MAPS) Inventory, a validated questionnaire that clients complete to identify their like and dislikes. The MAPS inventory software then generates a report that coaches and clients can use to guide the coaching process. Disc is part of textbook set.
Disc # 3 - Audio CD of Allan H. Fine, discussing fundamentals of fitness coaching and the business of fitness coaching
FREE Bonus #1
Sales - It's one thing to know how to coach or personal train. It's quite another to be able to sell yourself and create a business. Allan H. Fine will show you how to do just that . Make up to $100,000.00 in you first year as a Fitness Lifestyle Coach.
Estimated Time for Completion: Approximately 60 hours of study
Testing: Multiple Choice Home Study Exam & Fun Projects with MAPS Analysis Software
What is the difference between a personal trainer, life coach and a Fitness Lifestyle Coach?
Here's an example for working with "Subject A":
Subject A: Male, 55, moderately fit, no recent surgeries, no contraindications to begin an exercise program.
Sport of Choice: Golf
Goal: Improve golf game
Occupation: Business executive nearing retirement
Approach:
Personal Trainer (PT) - After proper assessments, the PT begins a training program to include core, functional training, foam rollers, ROM and balance work to improve his golf game.
Life Coach (LC) - Assesses goals, values, resources and motivators of the client. LC works with client to create life balance, happiness and personal success.
Fitness Lifestyle Coach (FLC) - Works with the trainer or life coach (unless he or she is already trained these specific areas). The FLC works hand-in-hand with the client to learn how he will better integrate his love of golf, his improved ability to play golf, and his increased time to play golf, into his changing life as he moves into retirement.
The FLC will also discover through dialog how the client will best embrace a healthy and fit lifestyle (according to his values and beliefs) for maximum enjoyment and results.
Fitness Lifestyle Coaching is becoming the next revolution in the fitness industry. For decades, fitness professionals have had various degrees of success motivating clients and making them accountable for a healthy lifestyle. Today, fitness coaching has been refined into a science. Personal trainers no longer have to wonder how to get and keep their clients on track with their desired results.
Fitness and lifestyle coaching is different that personal training in many aspects.
Personal trainers are responsible for initial and ongoing fitness assessments, program structure, technique, application, programming updates and exercise science.
Fitness Lifestyle Coaches are responsible for uncovering the client's motivational strategies, building rapport with the client, creating meaningful dialog, using questionnaires to determine likes, dislikes, immediate, intermediate and long term goals.
In many cases, clients will greatly benefit from both personal training and fitness coaching. If an individual has more experience with exercise and lacks strategy or motivation, they may be a candidate for more coaching rather than training, yet both can be offered. When a person has little weight training experience, but well defined and appropriate goals, and shows consistent motivational techniques, they will likely need much less coaching and more direct oversight of their fitness training program.
There are an endless combination of scenarios defining which client will need more or less coaching and more or less fitness training. So, this is why it's imperative for the fitness professional to become a Certified Fitness Lifestyle Coach.
 Many trainers offer "coaching" to their clients, but as you will learn, MOST are doing it incorrectly. You will want to know why, and how to correctly master this helpful skill.
"Coaching" is an art and "training" is a science.
When combined together correctly, the client attains higher levels of success and satisfaction.
Business Options for the Certified Fitness Lifestyle Coach:
Personal trainers who are now ready to add Fitness Lifestyle Coaching to their business can do so in many ways. There are an infinite number of options. One way to start would be to incorporate coaching for your personal training clients. So, during your warm-up and cool down periods, you use your newfound skills to get the client into the right frame of mind to stay focused and get the most out of the training session. This will likely improve your client's results, but because the service is not clearly defined, it could be difficult to charge.
Another option is to offer a 3 - 60-minute session a month. Either a quiet room with privacy is needed for the coaching segment for confidentiality or I will teach you how to do it over the telephone. At least 3 times a month should be dedicated to a coaching session to check in with progress, re-establish new goals, or come up with solutions for obstacles and so on.
You may decide to offer the coaching as a completely independent component of your professional services. In these situations, you may have different attire or even meet in a different environment. When you segregate your services in this manner, you may find that you attract a completely different client base than you currently have, or have been attracting, for your personal training services.
Frequently, Fitness Lifestyle Coaching takes place by telephone and over the internet via email and webinars. Coaches can have electronic forms for the client to access prior to each phone coaching session. The coach will have time to review and assess the information from these forms to help direct the focus of the forthcoming coaching session. The website can be used to offer initial information about the coaching services, the coach's bio, coaching philosophy, surveys and messages of inspiration.
Fitness Lifestyle Coaching can also be done in a group environment, just like group exercise is done. Each class/session has a specific theme. The attendees each have a similar interest in the class format/topic being discussed. And, each participant is at somewhat of a similar ability level/place in life. Coaching topics for groups could include Finding Your Perfect Fitness Quest, Moving Through Mid-Life, Momentum in the New Year, or Discovering Your Ideal Self. Each of these topics would appeal to specific demographics which would allow for better dialog and continuity within the group.
When you are marketing your new life coaching services, you must consider who will be using your coaching skills. Remember as a coach, you want to gain the respect needed for your new higher echelon of professional services. |
P.S.
hundreds
of
fitness
professionals
build
highly
profitable
businesses
have
adding
Fitness
Lifestyle
Coaching
to
their
services and
this
program
will
teach
you
everything
so
you
can
profit
immediately.